I've been excited to let my fingers loose on the keyboard to type up this blog post for sometime now. So much so that most of this will just be typed as an improvisation. I've been thinking of different things I want to mention and most of them run off into tangents and don't show sign of coming back around to the original reason behind the post - THE HUNDREDS.
The Hundreds for me has, is and will continue to be more than a clothing brand, which I think Bobby and Ben will both agree on. From the first time I seen the clothing within the old Fat Buddah store in Glasgow City, I knew it was something special. The first items I bought that day were a The Hundreds x Garfield shirt and a camera backpack, which up until recently I used religiously. After these purchases I started doing some online research and browsing through the website. The initial thing that got me hooked was Adam Bomb. I've always been into skate brands and always found a strong visual connection with the brands that always had a stand out logo, especially ones that had a character. I hadn't felt this way about a brand since Spitfire in my early teens. Everything I seen on the website blew me away, the photography, the concepts, the text I was reading within the blog posts and of course, the clothing itself. I was instantly hooked, and ever since then I have been a huge fan of the brand.
For me going on the website was like watching a band you loved on dvd - it had all the behind the scenes content that made you feel like you had a bond with the people involved. Through the media on the site you really felt like you were a part of it and more specifically, felt like you knew Bobby. I've been a big fan of Bobby's from the first time I dug deep into The Hundreds. His photography, his writing, his views on street wear and the industry in general. It really struck me then how much social media played a part in making the customer really connect and understand a brand and it's visions.
Like many, The Hundreds made me want to instantly start a clothing label, a blog, a website, or all of them together. I had already been a photographer when I came across the brand but it somehow made me want to push more with what I was doing and inspired me to reach for what I wanted. Many people have questioned these feelings, stating 'It's only a clothing label,' but as we started off here, I 100% feel that TH is way more than a clothing brand.
In recent years I have watched from my phone and computer screen the growth in the company. New website layout which incorporates so much more media than before, bloggers from all over providing media and content for the website, photographers snapping unbelievable images and tons more. And even this far on into it's existence, Bobby still shoots for the brand and continues to do so ridiculously well.